The Shopify ecommerce platform continues to be a popular platform for anyone who wants to set up an e-commerce store. Many people also realize the importance of having a blog post on their website. It allows for content sharing, and you can use it to generate traffic to your site. With the correct utilization of search engine optimization (SEO), the search engines will find your store and direct the right kind of traffic to you. Shopify has an inbuilt blog featurethat you can use for your marketing purposes. You must, however, learn to use it correctly so that you reap the benefits of blogging. We will share with you some fantastic insights below
· The Layout Is Essential But Should Not Consume You
A fantastic design is a great way to get interest for your blog page. You will find very many things on the shopping platform that can allow you to customize your blog page as you wish. You must, however, not go crazy with the design aspects. Sometimes the most uncomplicated design will attract the most attention. Your focus should be more on creating the right kind of content then continually fiddling with the layout of your blog page.Online visitors appreciate the simplicity and will be more thankful for content that responds to their needs. Take advantage of some of the online tools to come up with the keywords. They will show you which ones your potential customers are likely to use when searching for a product. You should then create content around such keywords without stuffing them in your article. Trying to use too many keywords will spoil the flow of your articles and make them look very clumsy in the end. Read More…
· MetaTags Are Critical
Meta descriptions and title tags allow you to hook the reader from the very beginning. Even though you will face character count restrictions on Shopify, it does not stop you from having a catchy title. Meta descriptions will also help with creating interest so that the online visitors click on the link, which brings them to your page.
· Use Long-Tail Keywords
Long-tail keywords or search terms will guide users to your website and blog. You get to use a few more words while describing your products. It makes it more likely that the search engine will pick up a descriptor when someone types in the relevant search queries. You can, for example, have ‘handmade soap’ as your keywords. The other option is to have something like ‘Aloe Vera based handmade soap’ as your long-tail keywords. You can go further and include a phrase that creates intent. You could, for example, have ‘buy the best aloe Vera handmade soap.’ The advantage of using long-tail keywords is that you do not have such restrictions on the number of words. You will get a lot of suggestions on platforms such as Google, which will usually indicate what people are looking for.
· Scannable Content
The one thing you must also always have at the top of your mind is that the person on the online platform may not have the time to read a lot of text. You can, however, make your articles easy to understand by doing several things. The whole idea is to allow the reader to quickly scan your content and get the gist of what you are saying. You can do this by:
- Using bullet points or numbers
- Having short sentences
- Having short paragraphs
- Use of pictures, and other illustrations
- Use titles and subtitles
· You Must Be Consistent
Many people will start a blog but quickly realize that it is not as simple as they thought it would be. They invest a lot of time in setting it up, and they start to get the right kind of traffic. But before long, the number of posts start to reduce. Before you know it, the post taper off to once a month or only when they feel like posting. The result is the number of visitors to the websites dwindle because what you were initially offering them there is no longer available. You must avoid this at all cost, that is why you must generate a list of topics and then schedule your posts. The key is to be realistic about what you can do if you can only post once a week, then maintain that level of consistency.
Other than consistency, your articles must provide value to the reader. Put yourself in the shoes of your audiences, and ask yourself whether you would want to interact with the content on your blog page.If not, then you should go back to the drawing table and rethink your content strategy.
· Include a Call to Action
Think of incorporating a Call to Action within your blog content. Such include signup forms, links to particular products you want to push, email newsletters, among others. Permalinks are a fantastic way of creating linkages between the shopping cart and any products you may have covered in a blog post.
· Give a Good User Experience
Certain factors can lead to poor user experience on your blog page. If your page loading speed is slow, or your pages are hard to navigate, it can be a turn-off. Shopify has several things that can help you improve the user experience. You must, however, be careful about the number you download because too many may slow down your website.
Setting up your ecommerce platform and starting your blog pages is easy because of platforms such as Shopify. You get several themes and extensions to help with the process. You get to ensure that your online visitors have a god experience on your website and blog pages. You must, however, create exciting and unique content, take advantage of Search Engine Optimization, and be consistent with your blog posts.
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