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WordPress vs. Shopify Which Is a Better Blogging Platform

The Shopify ecommerce platform has become very popular for anyone who wants to start a business in the digital space. You get a lot of functionality and great features that you can use to manage your online presence. One of the things you can enjoy on the platform is the  ability to blog  as one of your marketing strategies. With relevant, unique, and value-adding content, you are sure to attract a lot of traffic to your website. You make things even better if you factor in search engine optimization to assist the search engines in finding your website.

 WordPress, on the other hand, is a blogging platform, and you will find many internet users on it. It is an open-source platform, and you get to enjoy several themes and plugins that will assist with the blogging. It also has the Woocommerce platform, a plugin you can add to your WordPress for e-commerce purposes.  WordPress continues to be very popular and is very easy to set up even for those without coding knowledge.  The coding language is where you will find a slight departure with the Shopify platform, which requires you to learn the Liquid coding language that is unique to the platform. People who are new to Shopify may, therefore, have some challenges due to the unique coding language.

·        Functionality

 Both shopify and WordPress are fantastic platforms for anyone who wants to start blogging.You get the right tools to help you create your articles.With the right distribution channels, you can share your articles with very many people on the online platform. If, however, you are more interested in selling a product, then Shopify will be the best option for you. It is secure and allows for a level of scalability you may not be able to enjoy with WordPress.

When you are opting for a blogging platform, you must be clear about what level and kind of functionality you are looking for. Most people who write articles online want a platform that allows them to generate content quickly. You also want to be able to add images without any problems.  Once you are ready, you need to be able to publish and distribute your content as you wish. You will be able to do all these on both Shopify and WordPress.  However, as we have mentioned above, if you are a beginner, you may have some challenges on the Shopifyplatform. However, when you understand it, it is straightforward to use.  You can also customize your platform as you wish, using third-party apps. Read More About:   Skills of an Online Journalist.

·        Integrating WordPress On To Shopify

You have the option of integrating WordPress to your Shopify platform.  The advantage of integrating WordPress onto Shopify is that you get to enjoy the blog functionalities of the former whilerunning your online store on Shopify. You will need to create a subdomain, and the process will depend on the web host provider you choose.  

Do note, though, the cost of running your online store will rise significantly. You will have to pay the Shopify subscription package and the WordPress hosting platforms. You, however, get the advantage of having a powerful blogging tool on your website. As we have indicated above, WordPress was set up mainly as a blogging platform. To enjoy any e-commerce functionality, you will have to install several third-party plugins, which may not even work to the best of your advantage. You also get access to the WordPress themes, which will allow you to customize your blog page as you wish. Shopify does have its themes, but there is a limit to the options. You may also have to pay for some of them.

You also get several plugins that will help you integrate your Shopify store with WordPress. Such include Shopify, Shopify Connect for Woocommerce, and WP Shopify premium plugin.

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·        Should You Integrate WordPress Into Shopify?

 It is possible to integrate WordPress into Shopify, but is it the best decision?  There is really no yes or no answer to this question because it is an individual decision. However, there are some arguments against doing it.  

When you install WordPress into your Shopify platform, you create a subdomain to host it.  The search engines will look at the subdomain as a different website. The result is that it will split the traffic depending on what the online visitor has typed in as a query. You may argue that the traffic still ends up on your site, and you would be correct. It would, however, make more sense for you to optimize. In this way, you get as much traffic as you can to your main website.

 You also have to deal with the management aspects of having subdomains. You have to think about security, codebases, features, among other back-end functions. You may end up paying a bit more than you would have if you opted for either one of the platforms. 

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Conclusion

Both Shopify and WordPress have fantastic functionalities that will help with the running of your online store. If you are looking for a purely blogging website, then WordPress is an excellent option. However, if you are running an online store, then Shopify is one of the best ecommerce platforms you will find in the market.  You can set up your blog page on Shopify and use the themes available to customize it as you wish.  You can also opt to integrate WordPress into your Shopify platform so that you get all the benefits of being on both platforms. 

Ultimately the decision comes down to you and what you are looking for.  You get several plugins and extensions that will help with the running of your online store and blog pages. It allows you to give your customers or online visitors a good experience when they are on your platform. You must, however, be careful about the number of plugins you download because it can be costly. Too many of them will interfere with the running of your website, thus leading to poor user experience. 

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